tanja(at)tanjalau.com

+41 (0)32 511 20 09

Bern, Switzerland

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Good-bye 2018, Hello 2019 – Moving on.

Good-bye siroop! Finding closure What a ride it has been. After joining this audacious company as one of the very first employees in 2015, I decided to quit my position as Head of Product at siroop at the end of 2017. I had dedicated all my passion and a considerable chunk of my time to building this new marketplace in Switzerland. Over 200 siroopies, hundreds of merchants and more than 350'000 customers had joined us along the way. However, after commuting three hours a day, managing daycare logistics and organizing a wedding, I realized it was time to get my priorities straight and spend more quality time with my family. Leaving siroop was hard. I had found wonderful friends, sparring partners and talented team mates there. We fought together, we made...

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My talk from MTP Engage has been published

https://vimeo.com/283917618   “The hallmark of successful scaling is knowing when to hit the brakes so you can scale faster later,” according to Bob Sutton, organizational behavior expert at Stanford’s School of Engineering. I couldn’t agree more. Finding the right moment to enter the growth phase is crucial. Startups are quite vulnerable to focusing too much on scaling fast in terms of customers, employees, and revenue, while neglecting the equally important growth mindset and culture that is needed in order to prepare for successfully growing the company. When I was Head of Product at siroop, the first open online-marketplace in Switzerland, I learned a lot about the challenges that come with products and companies at scale. Not only did we launch the marketplace from scratch within three months, but also...

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What Exactly is Digital Transformation?

Having studied Comparative Literature, I am not a fan of buzz words but rather fancy crystal clear expressions. However, when trying to explain one of my focus areas – empowering companies to live up to their full potential in the digital space – it is hard to avoid using the term „Digital Transformation“. That is why I feel it might be useful to share a couple of thoughts on that topic:
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Martin Eriksson is coming to Zurich! – Sneak Preview on our upcoming ProductTanks on Product Leadership

In November 2017 I took the opportunity to launch the new ProductTanks in Bern and Zurich as part of the global network of ProductTanks created by Mind The Product. Since then, Pia, Dominique and I have launched several events in both cities covering topics like Growth Hacking, OKRs, Artificial Intelligence and Growing Up Lean. The last two events have been part of the World Product Day which spanned over 90 events worldwide bringing top speakers and interesting topics to product managers all around the world.
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