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Back in 2013, I stumbled across a website called Paper.li that invited you to create your personalized topic-based digital newspaper. It would then feature a couple of articles and tweets on the subjects you selected and provide a nice daily morning read. This is an example of curated content, a phenomenon that has been on the rise for more than a decade now. It can take many forms, ranging from "a single room with a single book" (a tiny bookstore in Ginza that sells only one book per week, hand-picked by its owner) to The Browser, a newsletter featuring five outstanding stories per day from thousends of articles. With individual voices trumping established brands more and more in the war for attention, even big social media players like...