+41 (0)32 511 20 09

Bern, Switzerland


Digital Strategy – Health Check for Companies

Tanja Lau / Digital Strategy – Health Check for Companies

Digital Strategy – Health Check for Companies

Coaching & Consulting

Is your digital strategy up-to-date?

Customer-centric organization, product vision, web analytics, online marketing, rapid prototyping, OKRs, agile, lean, new work… – it is hard to keep track of current trends and find the energy and time to foster the digital transformation within your company. Many – especially small and medium – companies are missing out on great opportunities to boost their sales, gain new customer insights, improve their product-market fit and establish a more agile way of working. This Future-Proof & Digital Health Check Workshop will help you determine focus areas and concrete steps to support your core business by implementing modern product management frameworks and by improving your digital strategy.


This workshop works best for you if

  • you have started using online-marketing but feel like there is much more you could achieve
  • you are not too happy with your website/app and are looking for quick-wins or starting points for optimizing it
  • you feel your competition is getting ahead of you, but you do not know how to catch up
  • you know you need to work on your digital strategy, but would like to benefit from some low-hanging fruits first before you take any bigger steps


Your benefits

In this compact 3-hour workshop in combination with a pre-survey you will receive a professional assessment as well as advice on how to take the next steps regarding

  • building a customer-centric organization
  • working with useful KPIs and web analytics
  • improving the digital Footprint of your company
  • improving the conversion rate of your business
  • boosting innovation by using rapid prototyping
  • finding the best product management set-up for your company
  • determining missing skills and next steps for cultural change in your organization
  • learning from best practices and avoiding common pitfalls



3 hours

Price & Venue

This workshop is offered on a regular basis as public workshop in Bern or Zurich and can also be booked as inhouse workshop tailored to your company’s needs. Please contact me to learn more about the next dates and current rates. Since I am passionate about start-ups and NGOs, I might also be able to offer special rates for your company.


Workshop Feedback

Tanja helped us to establish a more strategic product development approach by focusing on the most important areas. Her structured way of working as well as her own start-up experience have been extremely helpful to us.“

– Irene Schlatter, WeAct AG, Zurich


This is part of my coaching and consulting work. To learn more about other projects I am involved in, please refer to my project portfolio.

Product Leader, Speaker, Consultant & Entrepreneur