In 2015, in the early days of siroop I was asked by the founders to join their crew as Head of Product. A lot of passion and hard work went into the project aiming at bringing the first open online-marketplace to Swiss customers. My first focus was on prototyping, validating our assumptions and launching the first beta version of the marketplace from scratch within four months. In parallel, I recruited the UX team as well as my fellow product managers while siroop as whole company was also growing at full speed.
Within 3 years, we managed to onboard over 600 merchants, serve over 400’000 customers as well as scaling our team up to 200 siroopies. However, sadly despite fulfilling the goals that were set for us in 2017 and shortly after launching our brand new shop platform in January 2018, our investors decided to pull the plug on the project. At this point in time I had already decided to leave siroop due to my personal situation (commuting 3 hours a day and working at a 100% pensum with toddler at home).
My most valuable learnings include:
I am very grateful I got the chance to be part of this bold and challenging project. In case you are interested in additional background, I can recommend reading this article: