tanja(at)tanjalau.com

+41 (0)32 511 20 09

Bern, Switzerland

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My Services

How I May Be Able To Help
Talks

on leadership in product, customer-centric organizations etc.

Workshops

Hands-on training on rapid prototyping, digital transformation and product management

Consulting

Tailored inhouse-consulting to get your company up-to-speed for the digital future.

Coaching

Choose between individual coaching or taking the next step with your entire product team.

Way of Working

This is how I like to approach my projects.

Starting Small. Aiming Big.

Instead of working towards a big launch, lean product development aims at defining the minimum lovable product and at discovering the riskiest assumptions testable (RAT) in order to deliver value to the customer as early as possible and to iterate from there.

Descoping as much as needed

Releasing frequently, launching small increments

Always aiming for high quality and flawless user experience

Validated Learning

Like in traditional product management, the product owner's work is based on assumptions. However, when working lean we try to state our hypothesis clearly, test them as early as possible with our users and define metrics to accept or reject them. Before even thinking about the MVP, we try to focus on the riskiest assumption testable (RAT) in order to eliminate doubts and validate our hypothesis.

Rapid Prototyping

Design Sprints

Assumption Mapping

Aiming at finding a sustainable business model

Iterate or Pivot

The lean approach is based on the core process ``build - measure - learn``. As long as the core hypothesis of your product-market-fit have not been rejected, you can keep iterating to gain traction. Otherwise, it is time for a course correction by testing a new fundamental hypothesis, i.e. a pivot.

Elaborating clear hypothesis

Constantly checking progress

Providing honest feedback on dead-ends

Building Customer-Centric Organizations

Change is the only constant, so the best way to set up your company is to make sure you establish a culture of learning. Rewarding the best questions instead of what are thought to be the best answers, constantly running experiments and providing your team members with enough slack time to think outside the box - these are just a couple of ideas on how to make sure you are on the path to becoming a truly learning organization.

Cultural health check for your organization or team

Documenting hypothesis and experiments

Going out of the building and talking to real customers

Empowering Product Teams

Creating an environment in which great product work can happen and setting your team up for success are crucial in order to satisfy your customer needs. A combination of individual coaching as well as team workshops can help your team to boost its performance and remove obstacles.

Individual strength finder coaching sessions

Career planning and personal sparring for product managers and CPOs

Fun team events specifically tailored for product teams

Facilitation of workshops, retros and discussions

Setting your team up for successful growth

Projects / Partners

A couple of companies I worked for or partnered with

Workshops